Attracting an estimated 4000 participants (based on actual figures from 2009) in the automotive sector; networking will be a key objective for all participants in attending this event.
Matchmaking is a key aspect of the event as it facilitates networking and the ‘matching’ of relevant suppliers & buyers as well as facilitating introductions of interested organisations / investors.
With over 6 years experience at over 100 industry specific conferences and exhibitions, our matchmaking program is incredibly well received by all participants (private and public sector) and highly praised as a critical aspect of attending the event.
Our global competitive advantage is the combination of technology (our matchmaking and meeting tool which has been continuously developed over 6 years) together with our high customer orientated personal service (one-on-one communication with participants, scheduling and confirming on their behalf).
The integration of service is critical in confirming interactions before the event.
Individual Profiling
- Outsmart Marketing gathers contact information on confirmed exhibitors and delegates 6 weeks before the start of the exhibition.
- We telephonically contact each exhibitor, understanding their business and target market objectives. This information is profiled into our matchmaking software. All data collected can be used for the official exhibition guide.
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Intelligent Matchmaking
- Once profiled, each participant receives access to their private online diary system (username and password).
- Within their online account, a specific matchmaking report has been compiled (based on probable matching. percentages). This indicates which companies they should meet at the event.
- Participants can also search on all participants and “add a meeting request” to companies they wish to meet.
- Personal Service - Outsmart Marketing places additional resources to assist participants in selecting their meetings.
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Pre-Scheduling Meetings
- Based on these selections, meetings are scheduled according to time availability of participants and a specific date/time at the exhibition. Meeting invitees receive an emailed meeting request to accept/decline/propose new meeting time.
- Meeting organisers receive on-going communication on meeting status and can log onto their private online diary to track the meeting status (accepted/declined/changed times).
- Personal Service - Outsmart Marketing places additional resources to push meetings into confirmed status. Based on experience, about 90% of meeting requests need resources to push action. We contact the invitee (telephonically and via e-mail) requesting their action.
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Central meeting venue
- All confirmed meetings take place on the exhibitor stands or within private meeting rooms. All participants with confirmed meetings receive SMS meeting reminders on the morning of the interaction. This is highly successful in re-confirming interactions.
- Outsmart Marketing manages the entire program onsite through the business matchmaking helpdesk, confirming all meetings and managing last minute requests.
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